News & Press

News & Press

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Here’s a scientific examination of NBA prospect Danté Exum

June 24th, 2014

So Red Bull pulled out a ton of scientific equipment and gave NBA prospect Danté Exum a thorough examination. They also provided the following summary of Exum, which is really helpful because I know…

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Sports Science: Inside the Mind and Body of NBA Draft Prospect Dante Exum

June 24th, 2014

Going inside the mind and body of a future NBA star, Red Bull’s High Performance Program pushes athletes, including NBA prospect Dante Exum, to their limits so they can formulate a plan for how to improve…

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Training Brain To Boost Athletic Results

December 13, 2013

Here are six ways that athletes can improve their performance: Processing information faster. Improving concentration. Recovering quickly from mistakes. Making immediate decisions. Increasing attention span…

SenseLabs, formerly Neurotopia, in the news.

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Training the Brain to Stress Less

September 25, 2013

Train the brain. Until recently, this phrase made me picture Neo from “The Matrix” proclaiming “I know kung fu” after he had martial arts abilities uploaded into his brain…


Lotus Pose on Two

August 21, 2013

“It’s different here,” Pete Carroll says. “Have you noticed?” It’s hard not to. At 9 a.m. on the first Sunday of training camp in Renton, Wash., high-performance sports psychologist Mike Gervais…

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Building the new super athlete

August 2013

In the eternal cat-and-mouse game of athletes using banned performance-enhancing drugs and sport-regulatory bodies trying to catch them, the cat, for once, is winning. This past January, the U.S…

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Neurotopia – Searching for Roger Federer’s Brain

March 6, 2013

When it comes time to step onto the tennis court, who wouldn’t want Roger Federer’s brain? Well, brain, yes, and other physical attributes, too, for sure. Like his footwork, his serve, his volley…

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Your Brain on Skis

Otober 2012

I’m at Silverton Mountain, Colo., crippled with fear. Standing on the lip of a heinously steep couloir known as Meatball—a six-foot-wide chute hemmed with serrated crags sharp enough to disembowel an SUV…

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Mental, Physical Training for Olympic Volleyball

July 11, 2012

Beach-volleyball star Kerri Walsh-Jennings and her teammate Misty May-Treanor have dominated the sport for more than a decade, capturing gold medals at the 2004 and 2008 Summer Olympics. So it’s unusual…

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Brain Game

January 27, 2012

“Tennis players are always talking about the zone, getting into the zone,” Mike Bryan told me last week at the Australian Open. “I feel like I’m starting to know what it feels like…

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Versus At a Glance

Versus finally gives you a way to train your brain like you train your body. Through a wireless brain sensing headset and app, Versus helps you train your mental performance, and track improvement over time. Versus trains you to intensify focus, control impulses, manage stress, and recover from mistakes.

SenseLabs At a Glance

SenseLabs creates neuroscience-based tools to help people unlock their full potential through improved brain performance. The company has spent spent years working with the world’s premier athletes, neuroscientists, psychologists, and biomechanists, gathering an expansive amount of data about how brains operate at the highest levels of performance. SenseLabs developed Versus and provides the research and insight that make it such a powerful tool for measurably improving mental performance.

Fast Facts–SenseLabs

  • Founded: 2008
  • Location: San Francisco, CA
  • Employees: > 25
  • Products: Versus